Africa Rising - Vijay Mahajan

How 900 Million African Consumers Offer More Than You Think

Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers!

*Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China.

*Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market.

*Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure.

*Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day

.*Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent

.*Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent.

*Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

ISBN-13 : 978-0132339421
Publisher : Wharton School Publishing; 1 edition
Bound : Hardcover
Pages : 288 pages ,
Release Date : September 8, 2008
Price : US$20.99