The New Age of Innovation
By C.K. Prahalad and M.S. Krishnan
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological architecture requirements to create an ongoing innovation advantage.
This book provides strategies for-
- Redesigning systems to co-create value with customers and connect all parts of a firm to this process
- Measuring individual behavior through smart analytics
- Ceaselessly improving the flexibility and efficiency in all customer - facing and back - end processes
- Treating all involved individuals—customers, employees, investors, and suppliers as unique
- Working across cultures and time zones in seamless global network
- Building teams that are capable of providing high - quality, low - cost solutions rapidly
Author Profile
C.K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.
Details
ISBN 10 0070248613
ISBN 13 9780070248618
Price Rs. 695.00
Pages 288
Binding Hardcover
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